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Management Team


XArena Motor Sports (XMS) is a limited liability company owned by a group of successful businessmen in the New York, New Jersey area.  The company will construct, own, and operate the facility.

Clayton Keeler - President

Clayton Keeler is the founder, co-owner and president of XArena Motor Sports.  He will have ultimate responsibility for all operations.  Mr. Keeler will collaborate with the managers in the creation of promotional and operational approaches and will oversee those approaches' implementation.


Mr. Keeler has extensive experience as a motocross rider at the highest levels.  National ranked as a 250cc Pro Sportsman (National No. 362) and competing in Veteran Pro Expert and Senior Pro Expert events.  In addition to his racing accomplishments he has organized and managed a race team for East Coast Kawasaki Suzuki, one of the largest organized teams on the east coast. Mr. Keeler has over a decade's experience as a successful business owner of Keeler-Blum Corporation (residential development) and Witherspoon, Inc. (engineering and construction). He has been an advisor to New Jersey Off-Road Vehicle Park and manager of development, implementation, and construction of the private Lumberton Motocross Park. His career's worth of experience in engineering and management, with specific experience in motocross, have been proven to indicate a solid leader.

James J. Kennedy - Executive Vice President,
Government Relations


James Kennedy's responsibilities will include the coordination of governmental issues related to the development of the XArena facilities throughout the United States.  Kennedy was elected by the voters of Rahway, New Jersey to his first term as Mayor in 1990. Kennedy moved to restore the city’s fiscal stability, completely overhauling municipal services and expenses. By reducing expenditures and working to increase revenues that were not dependent on property taxes, Rahway enjoyed one of New Jersey’s most stable property tax rates since 1991.

Kennedy was reelected by wide margins in 1994 and 1998.His administration spearheaded the first state-of-the-art recreation center in the city’s history. The recreation center was joined by a privately-funded indoor soccer and athletic center in the fall of 1999. In August 2001, the city broke ground on a new, $15 million library and office complex adjacent to the recreation center. Holding a true passion for motorcycles and still being an avid enthusiast today, Mr. Kennedy will consult with Mr. Keeler on governmental issues related to the XArena facility in New Jersey as well as coordinating the governmental issues relating to additional facilities throughout the country. Mr. Kennedy further compliments an already strong management team to take XArena into the future.

Gregory Turner - Vice President

Greg Turner will have direct day-to-day responsibility for property managing all facets of the sports complex.  He will collaborate with Mr. Keeler on the development of new and existing businesses and maintenance the established businesses within the XArena and its peripheral buildings.

Mr. Turner brings to XArena Motor Sports more than twenty-three years of experience in the motorcycle and bicycle industry and carries extensive experience in many forms of bicycle and motorcycle racing.  In the late 80’s, Mr. Turner was National ranked 91 in the premier 250cc motocross class.  After working in various capacities within the motorcycle industry, Mr. Turner developed and sold his own successful bicycle shop in Somerville, New Jersey, where he had the opportunity to master a very deep understanding of the sport, and the business behind it. Mr. Turner's bicycle and motorcycle industry experience, combined with his proven management techniques, are a true asset to XArena.  The Arena's transition into BMX in the future will be seamless with his guidance, and his experience in dealership management will be valuable as well. Mr. Turner is also currently a street motorcyclist and will act in his capacity to ensure the inclusion of the street motorcyclist into XArena plans with motorcycle safety courses and community charity events planned throughout the year.

Ken Lilly - Facilities Manager

Ken Lilly's responsibilities will be divided evenly between the motocross portion of the facility and the retail portion. Initial responsibilities for the motocross section will be the collaboration with Mr. Keeler in developing the design for the track areas and the creation of the systems for maintaining the tracks themselves.

His primary responsibilities regarding the retail portion will be to ensure that tenants handle the maintenance activities for which they are responsible under their lease and in monitoring and maintaining the physical plant.
Mr. Lilly has over two decades of riding and racing experience.  During his motocross career, he was the team manager for the East Coast Kawasaki Suzuki race team.  As part of his team responsibilities, he single handily raised capital funds to insure the success of the seventy-five-person race team.

Ryan Marshall - Director of Marketing

Ryan Marshall will have direct day-to-day responsibility for all marketing, public relations and promotions for the facility.  He will collaborate with Mr. Keeler on the development of promotional approaches and work with the arena's marketing agency on the creation and placement of marketing tools. He will also oversee the management of the pro shop

Mr. Marshall has more than a decade's experience in management in higher education plus extensive experience in amateur and professional motocross promotion.  Mr. Marshall has served as a Rider Representative for the American Motorcyclist Association, is currently a Vet A Class rider with more than 20 years of experience.
Mr. Marshall also served as the Public Relations Manager for Clear Channel Entertainment and the EA Sports Supercross Series in 1999-2000 where he had the opportunity to work with major media outlets such as NBC Television, ESPN, Speed TV, MTV, and most major metropolitan newspapers and television stations throughout the country. 

His true passion for action sports, relationships within the industry and his genuine personality make him a unique and useful asset to emphasize and market the 'customer-friendly' approach the facility will feature.

Kevin Lynch - Director of Food Services

Kevin Lynch will have direct responsibility for all day-to-day operation of the restaurant/food court/arcade profit center. He will collaborate with Mr. Keeler on its physical and operational design and will hire and manage all restaurant/food court/arcade personnel.

Mr. Lynch has already spent more than a decade in restaurant management. His experience includes The Golden Nugget and Mirage Hotel, Red Hot and Blue, Portobello Yacht Club, and management positions at Lone Star Steakhouse, Charley's, Planet Hollywood and Jillian's Corporation.  Most of his experience is in executive management and opening new restaurants and will prove to be an enormous benefit for XArena and the themed four-star restaurant that is planned for the facility.

John Misurelli - Controller

John Misurelli's primary responsibilities will be the creation of the company's accounting and bookkeeping systems, establishment of cash collection, management, and depositing procedures, the retention of an outside CPA firm, the creation and interpretation of periodic financial reports, and the management of the company's cash resources.

Mr. Misurelli has been a motocross rider for over a decade.  His riding experience and enthusiasm will perfectly round out the management team.

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